Economics

Advertising Project

For your last project of the year, you will produce an advertising campaign for a new food product. You will need to complete the following:

1. Create a name for your product

2. Create a 3-D package for your product. On the package you need to include ingredients and nutrition label.

3. Create a flat ad that would appear on a billboard. You must have at least 3 appeals, evidence of persuasive language , and a catchy phrase.

4. Write a 45 second script for a radio commercial. You must indicate who your target audience is, and the time of the day that the commercial would be aired.

5. You will present the flat ad, 3-D package, and radio commercial to the class.